Media consumption as we know it has fundamentally and irrevocably changed. Consumer control, new devices, and “always on” media usage is now the rule across virtually all demographic groups. SymphonyAM’s measurement solutions are generating insights that haven’t been possible before—including actual, minute-by-minute facts of simultaneous media consumption of TV, online, mobile and social media—to provide essential input into our clients’ media allocation and optimization decisions.
In a new media world where simultaneous media consumption of across different platforms and devices is now a reality, advertisers, agencies and media companies are challenged to fully grasp and leverage the evolving interplay between those divergent media platforms. Our technologies and analytics close the gap left by old school siloed measurement standards to provide our clients with advanced insights to successfully optimize and shift their media strategies.
SymphonyAM’s technologies raise the bar for new cross-measurement approaches born out of today’s media consumption realities. Among other advances, we’ve created single-source mobile-based panel and app technology that enables us to track TV, online, mobile and social on—literally—a minute-by-minute basis. Passive tracking technology gives us the ability to generate insights that haven’t been possible before.