Our reporting products are tailored to the most common market needs in the media consumption industry.
VideoPulse, our flagship reporting product
“Our industry has been disadvantaged by legacy measurement approaches that have failed to evolve with consumers’ increasing use of media platforms,” said Liz Huszarik, Executive Vice President, Warner Bros. Media Research & Insights.
“We are hopeful that by working with Symphony Advanced Media’s VideoPulse that we can capture an accurate picture of consumers’ total TV/video usage across platforms and devices, with a transparency that’s been missing from other vendors.”
VideoPulse gains data insights through our cross-media methodology:
Mobile Phones, Tablets, and PCs
Connected/Smart TVs & DVR
Powered by our MediaPulse analytics platform
VideoPulse™ is part of our MediaPulse Analytics Platform, which facilitates new approaches in cross-media measurement technology, including the creation of mobile app and PC based technology that leverages patented innovations in passively tracking simultaneous exposure to television, online, social and mobile media plus radio and cinema ad measurement. Our ad effectiveness survey methodologies to generate significantly more reliable test and control groups, resulting in heightened accuracy in lift metrics.
Other SymphonyAM reporting products:
ConsumerPulse provides measurement beyond standard demographics, identifying cross device media usage among target consumer groups.
GeoPulse enables behavioral targeting based on retail visitation, ad optimization, and ROI measures based on brick and mortar foot traffic.