Our reporting products

Our reporting products are tailored to the most common market needs in the media consumption industry.

VideoPulse, our flagship reporting product

VideoPulse is the first single source TV multi-platform measurement service for advertisers, agencies and media companies.
VideoPulse Subscribers: We deeply regret that Symphony Advanced Media will be shutting down its VideoPulse service effective 4/16/2017. VideoPulse customers will be able to access historical data until 5/1/2017. If you have any questions please send an email to support@symphonyam.com.
MediaInsiders Panelists: If you are a MediaInsiders panelist please visit https://mediainsiders.com/ to learn what the shutdown means to you.

“Our industry has been disadvantaged by legacy measurement approaches that have failed to evolve with consumers’ increasing use of media platforms,” said Liz Huszarik, Executive Vice President, Warner Bros. Media Research & Insights.

“We are hopeful that by working with Symphony Advanced Media’s VideoPulse that we can capture an accurate picture of consumers’ total TV/video usage across platforms and devices, with a transparency that’s been missing from other vendors.”

VideoPulse gains data insights through our cross-media methodology:

Linear TV

  • Live programming database includes 200+ national TV networks
  • Audio captured via ACR app (Audio Content Recognition) matched to live database
  • Live + 7 days viewing across 200+ national TV networks tracked

Mobile Phones, Tablets, and PCs

  • Streaming video and programming coverage across sites and apps of TV Networks, aggregators and distributors like Hulu, AT&T, Comcast
  • Viewing up to 35 days from live and top original shows tracked

Connected/Smart TVs & DVR

  • Non-Live database includes programming from top broadcast, cable and satellite networks, select prior seasons, and top original shows from SVODs
  • Audio captured via ACR app matched to non-live database
    Source of video viewing established via passive-data driven mobile survey for non-live viewing (as audio signature is same for any non-live viewing on TV glass)
  • DVR and VOD viewing up to 35 days from live and top original shows tracked

Powered by our MediaPulse analytics platform

VideoPulse™ is part of our MediaPulse Analytics Platform, which facilitates new approaches in cross-media measurement technology, including the creation of mobile app and PC based technology that leverages patented innovations in passively tracking simultaneous exposure to television, online, social and mobile media plus radio and cinema ad measurement. Our ad effectiveness survey methodologies to generate significantly more reliable test and control groups, resulting in heightened accuracy in lift metrics.

 

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Other SymphonyAM reporting products:

ConsumerPulse provides measurement beyond standard demographics, identifying cross device media usage among target consumer groups.

GeoPulse enables behavioral targeting based on retail visitation, ad optimization, and ROI measures based on brick and mortar foot traffic.

AdPulse passively captures ad exposure across screens, allowing optimization by platform, network, content, and frequency.